Leading products that make digital work, work

Sr Manager, User Experience & AI

Omnissa ( Previously VMware) - 06/21/2021- Current

30%

IMPACT

Reduction in Time-To-Value

15%

Increase in product stickiness, lifting recurring usage.

22%

Reduction in onboarding drop-off with user research–driven redesigns.

15%

Increase in week-4 retention rates through simplified workflows.

10k+

Improved dashboard widget reinforcing product value.

25%

Increased release velocity be delivering a unified design system across 5+ SaaS products.

20%

Uplift in net retention from design interventions

18%

increased multi-app usage by optimized cross-product navigation,

15%

Increase in NPS promoter share while reducing detractors by 33%

I have had the privilege of leading a global team of design managers and product designers, driving strategy and execution across multiple SaaS products and services. driving platform consolidation and end-to-end UX transformation for AI, cloud, analytics, and automation services.

By embedding research, analytics, and data-driven design into strategy, I’ve elevated UX from execution to a growth driver, streamlining complex workflows, improving adoption and retention, and delivering measurable business outcomes. My leadership has unified siloed experiences into a cohesive platform, enabling seamless transitions between physical and remote work while empowering users with personalized, productivity-enhancing solutions.

THE PAST 5 YEARS

THE CHALLENGE

As a UX leader, I stepped in at a pivotal moment in the evolution of our platform: guiding the transition from a Minimum Viable Product (MVP) to a mature, enterprise-grade solution. This transformation demanded more than incremental improvements; it required a strategic rethinking of the entire user experience.

When I joined, the product had a functional foundation but faced clear challenges:

EXPERIENCE GAPS

User research revealed pain points around navigation complexity, inconsistent workflows, and underperforming features.

DESIGN MATURITY

The interface was serviceable but lacked the polish, accessibility, and user-centricity to differentiate us in a crowded market.

COMPETITIVE PRESSURE

In a fast-evolving landscape, customer expectations were rising, requiring us to deliver a seamless, intuitive, and scalable experience.

WHERE WE STARTED

THE SOLUTION & IMPACT

To address these challenges, I established a clear UX strategy rooted in research, data-driven design, and scalable systems. Working closely with product, engineering, and business stakeholders, I transformed design from a tactical function into a strategic growth driver.

Key initiatives included:

DATA DRIVEN RESEARCH & INSIGHTS

Instituted continuous discovery and analytics-driven feedback loops to identify friction points and prioritize improvements with measurable business impact.

DESIGN SYSTEM MATURITY

Built and deployed a cohesive design system across multiple SaaS products, accelerating release velocity by 25% while ensuring consistency and accessibility at scale.

EXPERIENCE REDESIGN

Simplified navigation, streamlined workflows, and introduced intuitive features, reducing onboarding drop-off from 40% to 18% and cutting time-to-first-use below one day.

BUSINESS ALIGNMENT

Linked design metrics (adoption, retention, NPS) directly to company KPIs, reinforcing the value of UX at the executive level.

The impact was transformative:

User adoption scaled from thousands to over 100K active accounts, retention rates improved by double digits, and NPS shifted markedly as detractors declined and promoters grew. More importantly, design became a recognized catalyst for growth—positioning the platform as a leader in enabling seamless, personalized, and productivity-enhancing experiences in a competitive market.

THE HIGHLIGHTS

Omni, Omnissa’s AI-powered assistant, is designed to revolutionize the way enterprises interact with data and technology within end-user computing environments.

Omni leverages our AI strategy, a four-part model that culminates in our vision of the autonomous workspace:

ALERT

Find actionable insights to uncover hidden anomalies and trends.

ASSIST

Enable conversational data exploration using GenAI for queries and questions.

ADVISE

Proactively provide recommendations for remediation and optimization based on best practices and conditions in the environment.

AUTONOMOUS

Deliver self-configuring, self-healing, and self-securing workspaces.